client

Orjola

task

Blending east and west. The Alps and Asian elements. To send out a strong message. That was our creative task for the wellness and spa area of the 5-star hotel …liebes Rot-Flüh. We dove deep into the world of symbols and medical plants to develop not only a great name but also a unique logo to bring the place to life.

performance

naming
branding
concept
packaging design

year

2015

client

Traumhotel ... liebes Rot-Flüh

Werbeagentur Tirol für Tourismusmarketing, Hotelmarketing

Harmony on all levels.

A sideways figure eight – the lemniscate – and medicinal plants were inspiration for logo and name, according to the wishes of the Huber family. The symbol for infinity became a loop, inspired by Celtic and Buddhist symbolism. The colour gold was used as a sign of luxury and elegance. A sign of harmony, balance and the absoluteness. We completed the pictogram with an elaborate word creation. The orchid, Johanniskraut – St. John’s Wart, and lavender lent their first letters to the name Or-jo-la. The full-service digital agency mindpark crated an authentic design.

Elegant beauty combined with the power of nature. The logo and name bring the brand to life. Making it stand out from others.

Digital marketing services. mindpark advertising ☛ Tyrol

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