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client

Tirholer Hollerschnaps

task

There’s almost no other souvenir from the Tyrol as famous and popular as Schnapps. Clear, pure, strong. Just like the landscape and the people living here. Hannes Kirchmeier from Brandenberg is burning Schnapps from elderberries. His Holunderbrand is a distillate of the Alpine way of life. Our design showcases this asset. In words and pictures. From the bottle to the packaging design.

performance
naming
branding
concept
photography
packaging
year
2013
client
Johannes Kirchmair
Top marketing agency Tyrol for hotels and hospitality

A souvenir with character. Authentic and traditional. But never stale. Our concept also convinced the Tirolissmo jury in 2013. 

Top marketing agency Tyrol for hotels and hospitality
Top marketing agency Tyrol for hotels and hospitality

Without a fuss and hullabaloo. Because Schnaps is Schnaps. The purest soul of the berry. A Tyrolean cultural heritage. Combining the words Tirol and Holler (elder), we created the word and brand Tirholer. Tirholer is an elaborate ensemble, a high-class present: the simple but elegant bottle comes with two glasses, a wooden platter and a cloth. Because that is the way Schnapps is drunk traditionally. The deep violet is an homage to the berry, showcasing the juicy freshness without weakness.

Top marketing agency Tyrol for hotels and hospitality
Top marketing agency Tyrol for hotels and hospitality
Pure and clear: bottle, drink and berry.
Top marketing agency Tyrol for hotels and hospitality
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