Hotel Sturm in Mellrichstadt – close to the Biosphere Reserve

For the Biohotel Sturm, we reimagined the existing logo and created a new visual home for the brand. Around this idea, we built a refined color and typography concept that conveys warmth, connection to nature, and organic quality. The new corporate design features flowing, organic shapes inspired by the aerial view of the lake in the hotel’s large garden – a motif that subtly carries through the entire brand identity. The web design and programming continue this visual language online: clear, calm, and full of life, just like the hotel itself.