Imster Radmarathon –
on the road to success.

New logo, new energy, new momentum: for the Imster Radmarathon, we created a branding that feels sporty, modern, and bold. The “A” as a mountain and the “O” as a chainring capture the essence of the event: Alps meets adrenaline. The signal colour pink ensures maximum visibility – a highlighter in a sea of cycling events, daring and unmistakable. From web design and programming to print materials such as posters and banners, the new look runs consistently through all channels: fresh, dynamic, and full of drive.